How it works

One URL in. Nine steps.A site you can click through.

SiteBop starts with one URL. It reads your existing website: the copy, the imagery, the colors and type, the way you talk about your work. Then it looks at the public presence around it. That research is what the redesign is made from, so the new site still sounds and looks like your business, just far better dressed.

What comes back isn't a mockup or a slide deck. It's a working website redesign concept you can open, click through and share; a real page you can judge properly before deciding what to do next.

Why it exists

Stop pitching websites. Just show the better version.

It began as an experiment with a scoreboard, not a company: rebuild someone’s site and show them the better version, and let the work start the conversation.

It’s built by someone who does this for a living: a creative director’s taste wired into a workflow that studies your brand first, chooses a direction built around your business rather than a cookie-cutter template, then checks its own work across desktop and mobile.

And it’s kept honest on purpose: verified research, authentic assets, and an evidence firewall that refuses to say something your business never said.

The nine steps

How a bop happens

  1. 01

    We get to know you

    We study your website, your brand and what makes your business yours.

  2. 02

    We look around

    Your site, socials, messaging and public presence help us understand the bigger picture.

  3. 03

    Brand decoded

    Colors, typography, logos, imagery and personality all get pulled into the mix.

  4. 04

    We do our homework

    Important details are checked before they become part of your new site.

  5. 05

    Plotting the makeover

    We choose a creative direction built around your business, not a cookie-cutter template.

  6. 06

    Building the Bop

    Your new site comes together with updated structure, design, messaging and interactions.

  7. 07

    Quality check

    We check the experience across desktop and mobile and look for anything that feels off.

  8. 08

    Final polish

    Making sure everything feels sharp, polished and ready to share.

  9. 09

    Bop complete

    Your new site is live and ready to explore.

What that gets you

Built from your business, not a template

Brand-true, not templated

Every bop is derived from your own palette, type, imagery and voice, never a generic theme swap.

Show your work

Each bop keeps your crawl findings, social signals and audience model so you can confirm SiteBop actually understood your business.

Bop complete

Your live concept is published as a real site, ready to share and explore.

Plain answers

Questions people actually ask

What do I actually get?
A working website redesign concept for your business: a real page you can open in a browser, click through and send to someone else. It is not a mockup image and not a slide deck.
Is it my website, or a template with my logo dropped in?
It is built from your site. Your copy, imagery, colors, type and voice are the raw material, along with the public presence around your business. That research is what the redesign is made from, so it still sounds like you.
Do I have to buy anything to see it?
No. The point of a bop is that you look first. You judge the work properly, then decide what to do next.
Is the preview the finished website?
No, and we say so plainly. A bop is the interactive preview. Buying it buys the complete production build, where the deeper pages, links and functionality are finished and quality-checked after purchase.
What do I own after I buy it?
The finished website and your content. SiteBop hosts and looks after it while your Care plan runs. Rep-sold sites can request the source files any time; standard sites receive them after 12 paid months of Care, or sooner by paying out the rest of year one.
What if my site has a hundred pages behind the homepage?
That gets looked at before anyone talks about price. A Website Scope Audit reviews the whole original site so the number reflects the actual building, not just the lobby.
Who is behind this?
Tim Winters supplies the ideas, the taste, the coffee and the final click. The machine does the building. A human still approves the work.
Preview ready is not launch ready

Where the bop ends and the real build begins

The bop

The interactive preview

A working concept you open, click through and share. It shows the direction fast. It is deliberately not described as the finished website, because a homepage can hide a great many pages that are not there yet.

Buying it

The complete production build

Buying a bop buys the complete production build: the deeper pages, links and functionality are finished and quality-checked after purchase. A Website Scope Audit reviews the whole original site first, so the price reflects the real building rather than the lobby.

Checkout, editing and account access all live on sitebop.ai. After launch, change page wording and pictures directly for free, ask for larger changes with credits, undo the latest completed change, and publish finished updates from your account.